Our Story
The Finnish accessory and beauty brand Ibero has brightened up the day for over 70 years. It all began in 1951, when Ibero’s founder and father, Olavi A. Rautio was fascinated by local jewellery while studying in Spain and decided to import the fashion jewellery culture to Finland in his suitcase. Since then, beauty care products, spectacles and sunglasses have taken their place alongside jewellery in the company’s range, but the original principles continue to hold true today.
Ibero exists so that everyone would have the opportunity to accessorise their daily lives in a high-quality and purse-friendly manner. We strive to make choices that are as kind to nature as possible: in the future, we will increasingly favour sustainable and renewable raw materials and keep our packaging material volumes to a minimum.
That is to say, we believe that feeling good is the best accessory. Achieving the perfect look is not essential – instead, it is all about that special feeling you get when you put on your favourite pair of earrings or add a dab of blush. That is why we want to encourage you to find your own feel-good accessories and, every once in a while, let your hair down.
Responsibility
Throughout the company’s 70-year history, Ibero has always wanted to look forward, so accountability is a priority to us.
Maintaining a high quality of products is close to our hearts. All our products are CE marked and meet both Finnish and EU requirements in terms of safety and materials. We only use carefully selected amfori BSCI audited suppliers; in other words, our manufacturing partners are regularly monitored by third-party auditing.
We are constantly using and looking for more responsible materials, such as bamboo and recycled materials, as well as materials that are easier to recycle. We also invest in our packaging and, for example, work continuously to reduce the amount of plastic used in it. We hope to inspire our customers to make choices that are kind to nature, and that’s why our range of ecological products is constantly growing.
Hair
Expressing yourself through your hair is easy, as is changing your style in an instant. The Ibero collection has all you need to tame those tangles, build a salon in your own home, complete the most elaborate hairdos and accessorise any hairstyle. So, if you find yourself in need of a hairbrush, comb, hair cutting scissors, hairpins, scrunchies or hairbands, take a peek at our shelf.
